摘要：The purpose of this study moderator effects in empirical sales research. coefficients were collected from 340 meta-analysis was applied to generate 1,873 construct relationships. (correlations) means and their corrected relationships with strong moderator effects performance, eighty-nine construct relationships study results, researchers not only can comprehensively understand the strength of construct relationships but also may discover possible mo Keywords: Moderator effects, Construct relationships, Sales r Journal of Management and Marketing Research Detecting moderator effects effects on construct relationships in ales research: a meta-analysis Chien-Chung Chen Stillman College is to identify the construct relationships that may have strong In this study, six thousand and seven empirical sales articles in 12 key marketing journals. According to variances, three hundred twenty-eight construct s were identified. Further, focusing on job show strong moderator effects. Based on the , moderators.
关键词：Moderator effects; Construct relationships; Sales r;Journal of Management and Marketing Research;Detecting moderator effects;effects on construct relationships in;ales research: a meta-analysis;Chien-Chung Chen;Stillman College;is to identify the construct relationships that may have strong;In this study; six thousand and seven;empirical sales articles in 12 key marketing journals.;According to;variances; three hundred twenty-eight construct;s were identified. Further; focusing on job;show strong moderator effects. Based on the; moderators.;research; Meta-analysis;effects; Page 1;elationships empirical;correlation;es Then;the effect size;sing analysis; Effect size
