The complexity of collective existence is expressed through an awareness of its real identity, which then entails an appropriate attitude towards its own negativity. Within the hierarchically structured identity, different levels of its generality make it possible to consider them as factors of a plural reality. If negativity is raised to consciousness, then its dark side is dismantled. Thus, instead of being a factor of conflict, negativity becomes an element of complementariness and a factor in the construction of a shared identity at a higher level of generality.