The paper is focused on the analysis of the rote of knowledge and diffusion of knowledge and innovations as a factor of organic production improvement in Vojvodinian farms. The assessment of the knowledge influence in improvement of organic production is bated upon the analysis of farmers' needs, their awareness of significance and prospects of organic production, as well as the level of knowledge development on organic production. Empirical bate for the analysis includes the results of the survey on agricultural extension agents' attitudes on factors for the development and improvement of organic production in farms and data on the extension agents' activities towards improvement. The analysis aims to point out the position of knowledge in the deterministic frame which defines prospects for the organic farming in Vojvodinian farms.