The paper defines the notion of globalization as spreading of American culture to all countries in the world. The essential meaning of the ideology of globalization is the establishment of a new way to rule the world. The idea of American world leadership, supported by the entire elite of the American society, is underlined. The second part analyses examples of the globalization of the Serbian society. Media and education are the two areas of social life in which the processes of Americanization are the strongest. The examples from economy, culture, entertainment and sport are also pointed out. The third part discusses the possibility of protection from globalization, pointing to the possibility of critical doubt as a part of the collective and individual consciousness in denying universality of the American model, as well as to the value of autonomy, unpredictability of human nature, and to the process of auto-criticism within the American society.