The willingness to improve the lives of the Serbs by using education primarily, led Tihomir Ostojić and the associates of Matica srpska to make an attempt to distinguish analytically the real state of Serbian ethnicity in the scope of economy, social life, moral and physical solidarity. That is how, we are proud to say, the first sociological survey in Vojvodina was created, and conducted in 1903. Gifted with scientific intuition and knowledge, the creators of the survey set the methodological rules professionally, hence, they conducted a research which, considering all its characteristics, can be compared to the principles and demands of contemporary sociological research. Questionnaire, the way the survey is named, provides the insight into the daily life of the Serbian peasantry within the scope of economy, hygiene, morale, education; the insight into the role of founded cooperatives, and much more. However, the primary goal of this survey is to analyze the desires of the readers, in order to improve and adjust the Books for the people and the other publications of Matica srpska to the population. [Projekat Ministarstva nauke Republike Srbije, br. 179037: Značaj participacije u društvenim mrežama za prilagođavanje evrointegracijskim procesima]