Analysis of preference of educational styles is highly relevant, since it points out both to the more general underlying value orientations and the expected or desired effects of socialization process. This paper deals with the level of acceptance and factors of valuing the autonomous and conformist educational styles among Serbian citizens, operationalised through estimation of importance of qualities that children should learn at home. Based on the three waves of World Values Survey, the analysis of data from Serbia was performed in longitudinal perspective in the period from 1996 to 2006 (total N=3700), as well as in comparative perspective, when the data obtained in Serbia were compared with the data collected in the European countries that participated in the last, fifth wave of World Values Survey (total N=23941). The results indicate that, in the observed period, on the average two thirds of citizens (64%) are characterized by preference of autonomous educational style, while respondents' education and population size of settlement figure as the most important factors of preference. However, according to the level of acceptance of autonomy, Serbia is placed 16th out of 21 analyzed European countries, and therefore, in comparative perspective, valuing of autonomy in the country is on a relatively low level. The results imply that by a non-selective encouragement of autonomy in all students, by cooperation with parents or a more general promotion of knowledge, school may play an important role in this process.