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文章基本信息

  • 标题:Methodological Triangulation Using Neural Networks for Business Research
  • 本地全文:下载
  • 作者:Steven Walczak
  • 期刊名称:Advances in Artificial Neural Systems
  • 印刷版ISSN:1687-7594
  • 电子版ISSN:1687-7608
  • 出版年度:2012
  • 卷号:2012
  • DOI:10.1155/2012/517234
  • 出版社:Hindawi Publishing Corporation
  • 摘要:Artificial neural network (ANN) modeling methods are becoming more widely used as both a research and application paradigm across a much wider variety of business, medical, engineering, and social science disciplines. The combination or triangulation of ANN methods with more traditional methods can facilitate the development of high-quality research models and also improve output performance for real world applications. Prior methodological triangulation that utilizes ANNs is reviewed and a new triangulation of ANNs with structural equation modeling and cluster analysis for predicting an individual's computer self-efficacy (CSE) is shown to empirically analyze the effect of methodological triangulation, at least for this specific information systems research case. A new construct, engagement, is identified as a necessary component of CSE models and the subsequent triangulated ANN models are able to achieve an 84% CSE group prediction accuracy.
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