摘要：This study aims to provide a link between Product Innovation (PI) and Non-Technological Innovation (NTI) in innovation process. It also give the effect of PI and NTI on organization performance. The paper gives empirical evidence of theoretical hypothesis on a sample size of 40 firms from the manufacturing sector of Pakistan. Data was analyzed through different statistical tools. The study concluded that there is a link between PI and NTI in the organization. Findings also indicates that PI and NTI has also effect on organization performance. These findings are only guaranteed only to the small and medium size of organizations. Pakistan is also a developing country. Use of modern technology in PI and NTI will also effects the results in developed countries. Findings of this study are help full to the manufacturing industry of Pakistan and other developing countries. This paper also shows the practical implication of innovation and its sub categories on the performance of the organization.
