期刊名称：Bulletin of the American Society for Information Science and Technology
印刷版ISSN：1931-6550
出版年度：2007
卷号：33
期号：5
出版社：American Society for Information Science and Technology
摘要：Web analytics, the practice of web traffic analysis, provides intelligence for marketers and executives responsible for proving return on investment (ROI). However, web analytics’ greatest potential lies in improving the online user experience. When analytics data is shared with the design team, a subtler and more sophisticated user-experience design can emerge.
