期刊名称：Analele Universităţii din Craiova. Seria Geografie
印刷版ISSN：1224-4112
电子版ISSN：2069-6191
出版年度：2009
卷号：12
出版社：Universitatea din Craiova
摘要：The problem of competitiveness is a current one, which has to be approached not only at a microeconomic level, but also at a macroeconomic one, because, at the moment, unfortunately, the lack of competitiveness of the products/Romanian services is obvious on the internal market as well as on the external one and has consequences in the national economy. With the strong competition on the oversaturated tourist market by countless elements, which are considered far from the quality meaning, ensuring the competitiveness constitutes a primordial strategic objective, this being a fundamental notion in the strategy and the strategic analysis.
