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  • 标题:EMPIRICAL-ANALYTICAL EVIDENCE FROM THE NORDIC SCHOOL IN THE INTERNATIONALIZATION OF SERVICES AMONG EMERGENT COUNTRIES
  • 本地全文:下载
  • 作者:MARCIO LUIZ MARIETTO
  • 期刊名称:Asian Journal of Business and Management Sciences
  • 电子版ISSN:2047-2528
  • 出版年度:2012
  • 卷号:1
  • 期号:04
  • 页码:82-98
  • 出版社:Society for Business Research Promotion
  • 摘要:Supported by the theoretical framework generated by the Nordic School of International Business concerning the Uppsala Model, Cultural and Psychic Distance and Entrepreneurial Perspective, a qualitative study was conducted in an analytical context regarding a case of internationalization in an Arab country from South America Country using document analysis to find empirical evidence to support the theoretical assumptions for the purpose of reinforcing and contributing to the solidification of these theories, and also to resolve some theoretical doubts and confusing points concerning Cultural and Psychic Distance assumptions that continue to appear in studies involving internationalization. The results showed that the attempt to objectify the qualitative assumptions found in the rich subjective details of the case enabled a drive for generalization and theoretical specification concerning the identified phenomena simultaneously. Full Text
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