期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2012
卷号：1
期号：04
页码：217-221
出版社：Society for Business Research Promotion
摘要：The role of the human perception is one of the most important questions. If we would be able to understand how the human brain perceives information and operate it, and how do we make our decisions, we could more precisely make the future forecasts and increase our efficiency. We obtain information from the external world from our senses: taste, hearing, smell, touch, sight. Than we somehow integrate and analyze perceived information and make our decision. Decision is an “outcome of mental processes (cognitive process) leading to the selection of a course of action among several alternatives. Every decision making process produces a final choiceâ€. How do we make a decision, or even better to ask what leads us to make a decision? All our decisions are directed by our instincts, unconsciously. The basic human instinct is self-preservation or, in other words, survival and reproduction. But the decisions, which we make according to our instincts, are different. Full Text
