期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2012
卷号：1
期号：10
页码：01-05
出版社：Society for Business Research Promotion
摘要：The aim of the study is to highlight the customers’ perception towards Bankers and Banking products. The data for the research was collected through questionnaire personally administrated in commercial Banks operating in Pakistan. Positive stick technique was used for this research. The finding of this research is that mostly customer perceives the commercial Banks as secure place to save their money. Most promising factor that creates the positive perception is value added services, followed by deposit facility. The research suggests that Bankers in Pakistan are perceived as middle class people doing busy and rewarding job. Research also suggests that male customers are more satisfied, loyal and willing to continue the same Bank as compares to female customers. Full Text
