期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2012
卷号：1
期号：10
页码：06-10
出版社：Society for Business Research Promotion
摘要：The objective of this exploratory study is to ascertain the perception and realities of Microfinance in Pakistan. For this purpose the quantitative research technique was adopted and data for the research were collected through a survey of microfinance existing and potential customers in Pakistan. The results show that there is surprising clash do exist in urban and rural people’s mind share: what they perceived is amazingly opposite to reality. Rural people have perception that they are taking loan more as compare to urban people but in reality it’s erroneous. On the other hands urban people have perception that they are not taking loan as compare to rural people but in reality urban people are taking much more loan than rural people. There is also vast perception gap existing in urban and rural people about microfinance loan usage. Urban people get loan for pure intention to invest in business activities and personal use whereas rural people get loan for the purpose of using in agricultural activities and most importantly rural people never take microfinance loan for personal use. The thinking style of females is extremely contrary to males in terms of “in what ways microfinance helps themâ€. And finally as people are going to be more educated their perception about microfinance will going to be negative. Full Text
