期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2012
卷号：2
期号：05
页码：27-42
出版社：Society for Business Research Promotion
摘要：INTRODUCTION: The change in the environment for professional service firms due to deregulation in the 21st century has had a great impact on the evolution of architectural practices. The industry culture has evolved from being regulated to one in which architects have to promote their services and market their firms proactively to stay competitive (Lucchesi, 2002: 3). Not only did the architectural industry become more competitive, but the industry also experienced a decrease in the workload of architects. Added to this, with the presence of the Internet over the past decade, one has seen the emergence of an increasingly sophisticated consumer who is capable of making more advanced demands with more readily available information (Karam, 2003: 411). Full Text
