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文章基本信息

  • 标题:USING SOCIAL NETWORK PARADIGM FOR DEVELOPING A CONCEPTUAL FRAMEWORK IN CRM
  • 本地全文:下载
  • 作者:Mohammad Javad Mosadegh ; Mehdi Behboudi
  • 期刊名称:Australian Journal of Business and Management Research
  • 电子版ISSN:1839-0846
  • 出版年度:2011
  • 卷号:1
  • 期号:4
  • 页码:63-71
  • 出版社:New South Wales Research Centre Australia (NSWRCA)
  • 摘要:

    This study develops a conceptual framework for applying social networks in usual CRM models. Recent changing in customer relationship theme and putting new media and network-based paradigm into practice makes it imperative to find how social networks affect CRMs. Accordingly, this study explains the role of social networks in customer relationship management by using its analysis, tools and aspects of this concepts based on CRM models. We have provided a SCRM framework that is based on usual CRM models and incorporates Social networks and its tools, methods and analysis. The framework is combination of Social networks concept and traditional CRM concepts.

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