This research undertakes the detailed study of the customers’ perception about E-Finance and analyzes the opinion of customers regarding advancement in financial industry post implementation of E-Finance, challenges associated with the implementation of E-Finance, and the challenges that Indian financial industry is still going through to deal electronically efficiently and effectively. The report has been designed after doing detailed secondary research so as to understand the challenges that had been there at the time of implementation of E-Finance, to what extent they have been addressed and the challenges that are still prevailing as obstacles in the successful progress of E-Finance. In order to meet other objective of study i.e. study of customer opinion regarding changes in financial industry, pre-post implementation of E-Finance, Primary Research has been undertaken. To study the same, a sample of 100 customers has been surveyed. Questionnaires have been used as instruments for the survey. The findings of the report say that Lack of Infrastructure, Security, Awareness and knowledge on part of customer as well as employees and skills were the major challenges at the time of implementation but issues like Illiterate population, infrastructure issues like power shortage, low bandwidth, and lack of security are still obstructing the growth of E-Finance. As far as customers are concerned, they are very much easy with the adoption of technology in Finance sector but there are areas in finance which have not been adopted by customers electronically as of now and are still in infant stage like Insurance and Online Stock Dealings. Customers believe that E-Finance has facilitated them and has definitely improved the financial sectors on various parameters. It is recommended that financial sector should undertake certain initiatives to educate the population which is still unaware of same since it constitutes a large part, to implement stricter security checks and stringent cyber laws and regulations so as to provide better services and improve financial sector further. This paper helps to understand the challenges associated with E-Finance and customer’s point of view regarding the services since the development of technology in the financial sector and what relevance they find of technology involvement in the financial industry that helps organizations to improve them on various parameters.