期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2011
卷号：02
出版社：Academica Brâncuşi
摘要：In terms of population, Romania represents the third largest market in Central and Eastern Europe and the seventh in all European Union member states. Still, our country is one of the least wealthy nations if we take into consideration income and GDP per capita. Of course, these are the two most important factors which influence the level of sales in the local automotive market.This paper is intended to analyze the currents situation on the passenger cars market in the region of Oltenia, taking into consideration all social and economic factors of the area, but also the national context. After having an overview of the local markets, the paper continues with the analysis of the external environment and the forces that significantly affect the industry evolution. In accordance with the facts presented, the conclusions summarize the main ideas of the paper./HTML>
