期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2012
卷号：1
期号：8
出版社：Sohar University, Oman and American University of Kuwait
摘要：The main purpose of this study is surveying the effects of reference groups on student's cultural values at Islamic Azad University, Jolfa International Branch. The nature of this study is correlation. The statistical population was all of the Islamic Azad University Jolfa International Branch students, size samples were 258, and the sampling was stratified random method. The gathering date has done by a questionnaire that its Cronbach’s Alpha was 0.85. In order to analyze the data resulted from collected questionnaires deductive and descriptive statistical methods are used, and to display some statistical data we used column diagram and in deductive level to test the hypothesis of the research we used Pierson correlation test (r) and to determine the meaningfulness level of (r) we used t-test and X2. Findings show that the element of moral and cultural values, traditional values, universal values and ethnic values scores is high in different groups.
关键词：reference groups; cultural values; culture; Islamic Azad University
