期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2012
卷号：2
期号：1
出版社：Sohar University, Oman and American University of Kuwait
摘要：The issue of bank interest is always a question mark for Muslims world. Does religion is the only factor which make consumer attitude towards Islamic banking? To find the very same issue that what factors are influencing consumers attitude towards Islamic banking, this research is conducted. There are many variables which create consumer attitude towards Islamic banking. These variables include Quality Service, Religious Support, Social Influence, Cost Effective, Awareness, and Availability. But it is important to find that how each of these variables contribute towards consumer attitude towards Islamic banking in Peshawar Region Pakistan. To find out which of these variables contribute how much towards consumer attitude of Islamic banking a sample of 100 account holders of Dubai Islamic bank and Bank Al Meezan contacted of Peshawar region. On the basis of their responses a regression and correlation analysis was conducted. Findings and results of the study shows that Religious support and Quality Service has more influence on Consumer Attitude towards Islamic banking in region of Peshawar Pakistan.
关键词：Islamic Banking; Consumer Attitude; Quality;Service; Religious Support; Social Influence; Cost Effective;Awareness; and Availability.
