标题：Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy
期刊名称：Journal of Computing and Information Technology
印刷版ISSN：1330-1136
电子版ISSN：1846-3908
出版年度：2012
卷号：20
期号：3
页码：189-194
DOI：10.2498/cit.1002096
出版社：SRCE - Sveučilišni računski centar
摘要：The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.
关键词：survey; presence on social networks; higher education institutions; communication strategy
