摘要：This paper provides analysis of the impact of global economic downturn and reces¬sion on tourism development in Croatia. It researches causes and consequences of pronounced sea¬sonality of Croatia's tourism and compares it to its competitive environment. Although research con¬firms significant investment opportunities that are assessed between Euro 9.5 and 12 billion they fail to be realised due to many obstacles to foreign direct investments and uncompetitive business envi¬ronment. Significant improvements are not to be expected unless Croatia formulates tourism policy with clear objectives and develops strategy that will define measures by which said objectives will be achieved.
关键词：economic crisis; seasonality; investment in hotel industry; tourism policy in Croatia
