摘要：Despite general opinion that services are non - innovative or at least innovations in services are less frequently occurring, innovations in tourism are numerous and more complex than in some other sectors or industries. The purpose of this article is to critically asses the four major issues of drivers of innovation in tourism: tourists themselves, tour operating companies, technology changes and competition. Tourists are characterised by their diverse and plural characteristics of ex¬periences. Thus, experience has become nucleus of holidays. Since tour operating companies are market-oriented companies their major drivers of innovations are tourists and competition. ICT drives innovations in tourism and enables companies to be more efficient as well as more competitive. Com¬petition on the global level increasingly forces tourism destinations to innovations.
关键词：tourism innovations; drivers of innovations; tour operators; competition
