摘要:In the light of recent advances in internet accessibility, the toudst has been given far greater "voice", and the old pattern of top-down, unilateral communication from the industry has been substituted with more democratic forms of bottom-up conversations online. Nowhere is this role reversal more evident than in the "travelblog", a dramatically increasing first-hand, diary-like account whose constant updating and interactive qualities contdbute to the evolution of public, self-initiated verbal exchange among equals. This study examines a few examples of the genre. At the same time, it seeks to provide an alternative theoretical grounding that can accommodate the concomitant changes that are rapidly occurring with respect to toudst identity.