摘要：Cultural tourism occurs when people are motivated to visit historic cities, famous sights and museums or to attend festivals. There is an increasing amount of travel to cities and to areas with a large number of cultural and historic monuments. According to the data published by the World Tourism Organization, 37% of all international travel includes some sort of cultural activity. It is important for Dalmatia to attract the demand that is motivated by the need to visit historic cities, well-known monuments, museums, festivals, since Dalmatia has numerous historic localities, structures, buildings and facilities from different periods of history. The objective of this paper is to give scientific explanations of the results of the research conducted between May and September 2007 in the counties of Zadar, Šibenik-Knin and Split-Dalmatia, and to point to the possibilities and drawbacks in the valorisation of cultural resources and activities, in order to include cultural tourism more intensively in the tourism offer of the region.
关键词：cultural tourism; cultural activities; tourism experience; tourism demand
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