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  • 标题:The Influence of Information about Existing Products in the Specific Domain on the Creativity of New Products
  • 本地全文:下载
  • 作者:ČORKO, Irena ; VRANIĆ, Andrea
  • 期刊名称:Drustvena istrazivanja. Journal for General Social Issues
  • 印刷版ISSN:1330-0288
  • 出版年度:2007
  • 卷号:16
  • 期号:3 (89)
  • 页码:613-625
  • 出版社:Institute of Social Sciences IVO PILAR
  • 摘要:This study aimed at examining the effect of prior exposure to the existing products in the domain on the judged creativity of the product. Participants, female psychology students, were divided in two groups. Both groups were given the task of collage-making. Before starting with the task, participants in the control group (N=20) were given 10 minutes to think about what makes a collage creative and what they could do to make a creative collage, and to write down these ideas. Experimental-group participants (N=18) had 10 minutes to check out 95 collages made within another study but in similar experimental conditions. Nine judges assessed the creativity and other dimensions of the collages using the consensual assessment technique. Factor analysis yielded two orthogonal factors: creativity and technical goodness factor. Results indicate that showing the existing domain-related products to the participants had a positive effect on the judged creativity of the product. No significant difference was found between the two groups on the factor of technical goodness. These results confirm theories according to which knowledge about the existing product in the domain is one of the key factors in the making of a creative product.
  • 关键词:creativity; domain-knowledge; consensual assessment technique; technical validity; originality
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