出版社：Juraj Dobrila University of Pula, Department of Economics and Tourism 'Dr. Mijo Mirkovic'
摘要：Consumerism appeared as a response to the imbalance of powers between the manufacturers and the consumers and bad marketing practices of some companies. Consumerism has its own course of development and is influenced by the changes in both the consumers and the whole environment. Food is the product that is of vital importance for every consumer. It keeps becoming more attractive with the development of science and technology but it does not necessarily become healthier, and this especially refers to GM-food. In order to trigger significant change, an appropriate attitude of the manufacturers towards consumers’ rights and interests shall be required. The research of the attitudes in the Croatian food industry indicates a very positive perception by its managers on the issues of consumerism as one of the conditions for mutually satisfactory and useful relationships of exchange.
关键词：consumerism; attitudes of managers; food industry; consumer protection
