摘要：Statistical thinking and application of statistical methods have an increasingly important role in the process of business management during the last few decades. In order to estimate to what extent managers in Croatian large fi rms use statistical methods and accept the idea of statistical thinking the original survey research was conducted at the random sample of large fi rms. Results of the research indicate that managers in most cases use only basic statistical methods, while more advanced methods are used to the smaller extent. Managers think that knowledge of statistics is important. However, they also think that level of statistical knowledge is not at the most importance for the success of the firm. The level of acceptance of statistical thinking is measured by Likert scale questions, and scale of statistical thinking is based on these questions. It is researched to what extent characteristics of the managers and the fi rms infl uence the level of acceptance of the statistical thinking concept.
