摘要：Development of retail trade concentration brought to further changes in its structure and accordingly to changes in economic subjects management in retail trade. In connection with it, the former paradigm of retail trade market also changes since industrial design assortment becomes more and more important due to being founded on the progamme of category management and other forms of vertical marketing. On the other side, beside having the knowledge of natural development of new forms of business units, new technologies and human potentials, the new circumstances reveal more and more ways of connection with the buyers in the retail trade. This is, of course, in accordance with the newest phase in the development of marketing that is based on the orientation on the buyers and processes. Such an access is in direct function of suppositions for achieving more efficient and effective economic growth and development in the retail trade sector.
关键词：retail trade; management; category management; marketing; Republic of Croatia
