摘要：The increasingly present global tourist trends represent a challenge for the national economies in generating competitiveness and tourist positioning in such conditions. With the objective of attaining global competitiveness of the country, it is necessary to develop regional competitiveness because of the significant role of the region as the basic unit of development. The distinct regional imbalance of Croatia creates the need to find some new generators of economic growth and prosperity. Pannonian Croatia (as one of the three NUTS2 regions) has remarkable potential for the development of wine tourism which could positively influence the regional competitiveness in a number of its segments. Pannonian Croatia has at its disposal 87% of all agricultural land and 62% of all vineyards in Croatia. Such natural wealth (used in an efficient, effective and, above all, innovative way) should be taken into account upon introducing the new tourist trends and the creation of the tourist product. Indigenous products, the uniqueness of the tourist destinations, and the desire for the complete tourism supply are the opportunities that this region should identify and include into a specific strategy and the guidelines for future activities. The project of development and implementation of the regional wine road itself would be based on connecting the micro-regions of the viticulture and wine supply of Pannonian Croatia and creating a unique tourist product with indigenous characteristics. In order to achieve competitive advantage for the region, it is necessary to identify and estimate the key factors of development. Porter’s diamond model of the regional Pannonian Croatia wine road would enable the recognition of all the relevant factors of development and the creation of a unique tourist product. The guidelines obtained by the analysis of the diamond factors will be used in making the triple helix model of the regional wine road. The triple helix model would enable easier access to the financial resources on the national, regional, and local level, as well as easier submission for the EU pre-accession funds.
关键词：wine road; triple helix; Porter’s diamond model
