摘要：Symbolical starting point of the text is »Black Square« by Kazimir Malevich, or more exactly, an epistemological transition within theoretical understanding of the mentioned artwork: from a phenomenological-ontological perspective toward psychoanalytical interpretation of it. According to application of the concept of regard by Jacques Lacan, and regarding to oppositional distinction between television screen and computer screen, I am searching for a parallel between Malevich’s Square and symbolic of the screen. Process of definition of differences between television screen and computer screen is the way of re-actualization of previously mentioned Lacan’s concept, and I make an application of it on examples of computer virtual space and so-called virtually created identity. Primal theoretical problem of the text is working out through dichotomy interactivity/interpassivity with stress on the model of HCI (Human Computer Interaction) that is interaction of human with computer. Parallel between an artwork and contemporary media technology, regarding to a human subject under self-questioned and self-created processes, leading us toward the question which is the one of main interests in the text: what is the model of self identity created within virtual space?
关键词：»Black Square«; concept of regard; interactivity/interpassivity; television/computer screen; virtual identity
