摘要：This paper analyses geographical appellations in ergonyms - names of business associations, companies, firms, associations and other organisations. Ergonyms are being interpreted as an element of informal geography, and as the result and indicator of geographical perception subjectivity in the environments where they appear. The markedness of regional identities in Croatia is being reconstructed on the basis of ergonyms. Basic recognizable locations and areas on the Croatian ergonym imaginary map of the world are being researched as well.
关键词：informal geography; ergonyms; regions; identity; imaginary map of the world
