摘要：The purpose of media research is in well timed transfessing of a certain advertisment to the “right” persons, that is to those whose need wecover, sell them a product, offer them a service and alike and want information to reach them. Therefore it is necessary to make an adequate choice of media, relating to a hind of media and a time of advertisement broadcasting. It is known that the best advertisement stays unnoticed if it is not launched through the right media at the right time. Because of above mentioned reasons the researches of media are developing more and more, and results of those researches are more and more needed today to realize successful market business running and competitory advantage to be reached. Nowdays in developed countries there are specialized institutions which research media and their efficience.
关键词：mass media; forms of mass media; influence of media to consumers; market research
