摘要：Country's image today is being viewed as one of the most important sources of competitive advantages as well as added value which annotate the work, technology, achievements and all the other outcomes of certain country. Taking in consideration the great number of studies about influence of country’s image which are confirming of how positive country’s image has synergic effect to business activities as well as to diplomatic-political practice, marketing approach in creating country’s image obtains strategic significance. In this paper we have analyzed communicating image of Bosnia and Herzegovina through web sites of particular institutions selected according to criteria of study Ozretić-Došen et. al. (2003). Quality level of selected web sites is also included in analyze of communicating image as a basic presumption for good quality of communication strategy.
关键词：Internet; country’s image; communication strategy; web site quality; state institutions
