摘要：The marketing presentation of the overall offering via the Internet is becoming an increasingly important factor in the successful performance of any hotel as a business system. More and more, and to a growing extent, the representatives of hospitality and tourism demand are using the Internet, a modern mass media, to acquire information relevant to the offering. The paper analyses the quality of the Web sites of all Croatian hotels falling into the first category, which gives them the right to carry five stars. This type of sample was chosen with the aim of demonstrating how hotels in the highest category have developed their presentational Internet models. The paper’s hypothesis is: The best hotels have the best-defined Web-page contents. The task of research is to determine whether the actual contents of these Web sites deviate in any way from the established guidelines of the Multi Medial Information Model, which the authors have taken as being an ideal model and which they consider is capable of creating the preconditions to achieving enhanced performance on the tourist market. In accordance with analysis results, the authors seek to suggest measures to improve the current condition of the Internet presentations of the best hotels and the individual segments of their overall product.
关键词：Internet; Web site; hotel; hotel product; marketing
