摘要：Text is dealing with the social representation of drug use in Croatian eletronic media. Discourse analysis I is used as relevant methodology in undertaking insight into dominant elements of public discourse concerned with drug use on Croatian public TV. Several aspects of public discourse have been considered: definition and differentiation of drugs; reproduction of stepping-stone hypothesis; reproduction of criminal and deviant context of drug use; creation of professional competence in a view of key actors in TV discussions. It has been shown that majority of broadcasted program makes no differences between various legal and illegal drugs. Stepping stone hypothesis and criminal approach to drug use is also reproduced and it is considered as problematic in just a few exceptions. Finally, professional competence on Croatian TV is designed without greater impact of actors in a field of social sciences, although is permanently pointed out that drug use is important social problem.
关键词：social representation; electronic media; drug use; discourse analysis I; public discourse
