文章基本信息
- 标题：An Investigation of Marketing via Mobile Devices - Attitudes of Croatian Marketing Experts
- 本地全文：下载
- 作者：Dobrinić, Damir ; Dvorski, Stjepan ; Bosilj, Neven 等
- 期刊名称：Journal of Information and Organizational Sciences
- 印刷版ISSN：1846-3312
- 电子版ISSN：1846-9418
- 出版年度：2008
- 卷号：32
- 期号：1
- 页码：15-24
- 出版社：Faculty of Organization and Informatics University of Zagreb
- 关键词：direct communications; media; m-marketing; m-advertising; acceptance
