There are many monographs, articles, chapters and exhibitions and their catalogues dedicated to Croatian posters from the early 20th century. Posters are evaluated as works of art, but received very little attention as an advertising medium. Their communication and advertising role in the specified time and place has not been investigated thoroughly. This paper does not investigate the relationship between the artistic and marketoriented aspects of posters, neither does it evaluate which and what type of posters deserve to be considered works of art. It focuses on how and where did people in the early 20th century used posters to inform themselves about new events and products. Posters are viewed only as a communicative and promotion medium, and the place where they were displayed as a sort of an information hub.