期刊名称：Management - Journal of Contemporary Management Issues
印刷版ISSN：1331-0194
电子版ISSN：1846-3363
出版年度：2009
卷号：14
期号：1
页码：1-20
出版社：University of Split, Faculty of Economics
摘要：Small and medium enterprises cannot avoid the global economy and its demand for innovative business as a precondition for competitiveness. Given their small size and related pool of professionals, small and medium enterprises need to work very hard on their staff’s innovativeness and related personal traits. Making a small and medium enterprise successful must be considered as an invention-innovation-diffusion process that tackles both the businesses mix of the given size, and the small and medium enterprise as an entrepreneurial achievement. Thus, all preconditions concerning both the content and the process of innovation must be considered, which requires the requisite holism and, therefore, systemic rather than one-sided thinking/behavior of the usual specialists. Hence, values/culture/ethics/norms of owners, entrepreneurs, managers and their co-workers must also be innovated along with their knowledge. Then, interdisciplinary creative cooperation can result from cultural and professional differences.
