期刊名称：MEDIANALI - International scientific journal of media, journalism, mass communication, public relations, culture and society
印刷版ISSN：1846-436X
出版年度：2007
卷号：1
期号：2
页码：13-32
出版社：Sveučilište u Dubrovniku
摘要：In an average person's life, the majority of time is spent listening, and only little time reading or speaking. However, nobody has ever taught us how to listen, yet the subject we would like to present is based on listening and watching, as the intention of the creation and the public management is to shape information, i.e. a thought, in order to be easily accepted. A market success terror is transformed into a quality absolute criterion, and this is how we enter a magic circle: the less the public is educated, the more successful the primitive media contents are.
关键词：public relations; public opinion; communication; stereotypes; manipulation
