期刊名称：MEDIANALI - International scientific journal of media, journalism, mass communication, public relations, culture and society
印刷版ISSN：1846-436X
出版年度：2008
卷号：2
期号：3
页码：137-148
出版社：Sveučilište u Dubrovniku
摘要：The purpose of speech is to convey a message to somebody. The type of the message will depend on what the speech seeks to achieve. Speech communication, however, will be as successful as the speaker himself, or his ability to draw audiences' attention, direct their interest, inspire and motivate to act.
关键词：society;communication;emotions;leader; Communication features
