期刊名称：MEDIANALI - International scientific journal of media, journalism, mass communication, public relations, culture and society
印刷版ISSN：1846-436X
出版年度：2008
卷号：2
期号：3
页码：127-136
出版社：Sveučilište u Dubrovniku
摘要：In this paper some factors linked to media content credibility have been discussed. Effects of subsidiary information and strategic concept of management of communication with environment as the part of participative organizational culture has been researched.
关键词：credibility;the media publication;paradigm communication;framing;subsidiary information;participatory organizational culture
