期刊名称：MEDIANALI - International scientific journal of media, journalism, mass communication, public relations, culture and society
印刷版ISSN：1846-436X
出版年度：2009
卷号：3
期号：6
页码：73-88
出版社：Sveučilište u Dubrovniku
摘要：The problem of Croatian media are not just a global recession and a relatively small market for a relatively large number of media outlets, which leads to well-known phenomenon called "the terror of success", but lack of education of journalists. Education of people working in the media, on the other hand comes from the mirror image of the entire society in which even 40.37 percent of the population older than 15 years has only incomplete or even complete primary school. Also 47.06 percent of the population has a complete or incomplete secondary education. The sum of these two data points on the picture to us consumers of media, which confirms the thesis that neither the media can not be qualitatively better. Namely, the media have fallen under a stereotype that repeated many owners and editors as they shape the media content that consumers require. So consciously create an inverted spiral in which all products are constantly adapted to a simpler program uneducated market. Conclusion imposes itself, uneducated market information "food" uneducated journalists and to stop with this tradition, and start moving in the opposite direction will take us many years.
