期刊名称：MEDIANALI - International scientific journal of media, journalism, mass communication, public relations, culture and society
印刷版ISSN：1846-436X
出版年度：2009
卷号：3
期号：6
页码：133-156
出版社：Sveučilište u Dubrovniku
摘要：The aim of the research was to investigate how can a company contribute to empowering communities for water preservation through a cross-sector partnerships for sustainable development. The empirical research provided evidence of success of the particular value added partnership for sustainable development. It was not only cross-sector but also cross national partnership, the quality which particularly added synergistic value to the project on the global level. The partnership had three strategic thrust: awareness raising, capacity building and education and spanning the boundaries of national and supra-national systems that enhance its synergistic effect. Stakeholder approach, collaboration, information exchange; two-way symmetrical communications, building partnership networks and cost effectiveness or value for money were adding values.
关键词：cross-sector partnership;sustainable development; water preservation;empowering communities; stakeholder approach
