期刊名称：MEDIANALI - International scientific journal of media, journalism, mass communication, public relations, culture and society
印刷版ISSN：1846-436X
出版年度：2009
卷号：3
期号：6
页码：195-212
出版社：Sveučilište u Dubrovniku
摘要：This paper analyzes two questions: What is the importance of media competence in the prevention of media manipulation? And second, why should it be integrated in educational system? The author tries to find solutions in etymology by analyzing the notion of media competence and by analyzing the meaning it has in contemporary media environment. The author gives interpretations of five areas of media competence dimension through different standpoints. She gives practical examples of foreign experts who analyze problems of contemporary media environment throughout media projects, thus giving solutions to negative media role to a student. At the end, the author suggests guidelines for all institutions employees in adopting media competencies. Finally she concludes that media competence should lead media culture into becoming integral part of media pedagogy in future.
