摘要：We live in the increasingly promotional times: institutions as well as individuals who strive for diverse interests and goals, for gaining and maintaining public legitimacy, seek to communicate their messages through the journalistic discourse. Studying media access is very important if we want to gain a better understanding of the roles that the mass media play in the functioning of social and cultural power. The social elites who serve as reliable sources have preferential and active access (Van Dijk). Many research studies prove that journalists more and more often and with no critical distance use their “information subsidies”, provided by the public relations services that control and manage the access to the corridors of power. The author of the article is interested in the relations between the media relations practitioners and the journalists on the theoretical level (self-perception and self-regulation) as well as in everyday practice. Her thesis is that the increasing routinization of the journalistic work which is deriving from the hard economic situation of the media organizations in the circumstances of tough struggle for profits or even survival, promotes publishing the information of elite official sources, prepared by their media relations officials. The sources of this information are often not transparent in the journalistic texts, even though this practice is identified as an unethical in the codes of both professions. The interweaving of public relations and journalism has serious consequences for the realization of the classical mission of journalism as a social activity for the common public welfare.
关键词：journalistic ethics; sources of information; public relations agencies; routinisation of journalism; social elites
