摘要：Public relation agencies, which appeared in response to growing needs to cultivate the relationship between different social actors and mass media, have under the specific circumstances of modern capitalism developed in all present, cheap and therefore indispensable partner in the process of mass media production. Their press releases and press conferences are treated with special journalistic attention, and this is connected with their raising influence on modern journalistic discourse. The content analysis of television news reporting and the comparison with information, that come daily into the editorial office, reveals a high level of totally non-transparent sources of information; these are mostly press releases and other texts released by public relations agencies and practitioners. This information, obtained through entirely routine channels, is perfectly composed and they most often reach the public unchanged. The most frequently used and the most transparent sources in journalistic texts are the “real” official sources – representatives of social, economic and political power and authority. Therefore information is no longer a right, but a privilege, and this has negative consequences not only on journalism as profession, but on all society.
关键词：public relation services; transparency of sources of information; sources of information; television journalism
