摘要：The Internet and politics have become undistinguishable in the contemporary world, helping slowly to remove barriers to free information flow between political decision-makers and those in whose name these decisions are made (the public). Countries in transition cannot but follow the contemporary processes of incorporation of the Internet into the political communication sphere, which than causes changes in the (still) dominant models of political communication, based on secrecy and non-transparency. However, in Bosnia-Herzegovina there is no “unification” of network and political life, except in the case of international organizations. The Internet is not completely incorporated in political communication in that country (or, to b emore precise, it is not incorporated in the proper manner). The key precondition of optimal use of the Internet in the political communication sphere is prompt application of technology with a simultaneous transformation of people's mind sets. This transformation includes the rejection of the principle of secrecy in the political activities of the government and political parties in B&H, which stands in strate contrast to the nature of the Internet. It is also necessary to cultivate public awareness about the importance of on-line public opinion and the need to distinguish more clearly between the on-line and off-line political scene.
关键词：countries in transition; political communication; Internet; nontrasparency; Bosnia-Herzegovina
