摘要：The article discusses media concentration which threatens media pluralism and diversity in the contemporary globalized world. In media policies pluralism usually understood as the consequence of structural diversity of the media system. The main aim here is to stop or control the monopolies or concentration of ownership in the media. The past decadeshave shown a declining number of media companies which control the production and distribution of entertainment and information content. In the countries of Central and Eastern Europe the trends of concentration and konglocentration are clear. What is the impact of globalization on these processes? Is there a real pluralism in the media in the Central and Eastern European countries, which have in the past decade experienced a large increase in the types of media, and have opened their markets to the diversity of ownership? How much have these developments contributed to the real pluralism of ideas that serves the public and the development of civil society? The article poses these questions and answers some of them.
关键词：media pluralism; monopolisation of the media; civil society; Central Europe; Eastern Europe
