摘要：During the recent years there is growing concern amongst consumers for animal welfare and quality of animal products. Ac- cordingly, the European Union member states accepted a new approach in the production of food, taking the necessities of the consumer in the so-called «fork to farm» approach into consideration. The guarantee of quality for the European consumers lies in the legislature and certain product brands. When securing the animal welfare in the meat production, the most critical points are the animal breeding, transport, i.e. its handling during the loading and unloading, as well as the procedure of stunning and slaughtering the animal. Worldwide experience shows that for the humane treatment of animals, next to the corresponding legislature, the education of personnel is indispensable. In Croatia this education should also include the consumers and the producers in order to create next to a quality legislature and strong citizen initiatives for the control of the Croatian market.
